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Launch of the trailer for the film Marcel The Shell; movie released in june

The first theatrical trailer has been released for the mockumentary-style feature about the world’s favorite mollusk.

TAMPA, Fla. — “Marcel The Shell With Shoes On” will soon hit theaters as a feature film.

The wide-eyed, stop-motion clam took the internet by storm in 2010 – becoming an unexpected YouTube sensation.

A few months prior, actress Jenny Slate and now ex-husband Dean Fleischer-Camp had developed the character around a high-pitched voice Slate used jokingly in a crowded hotel room at a wedding. With household items, Dean then glued a physical Marcel to match the voice. The rest is history.

The first homemade video episode of what became a three-part miniseries has garnered over 32 million views on YouTube. The heavily improvised video is less than three and a half minutes long. Still, its lighthearted and humorous protagonist was the perfect character for the play to go viral.

“Marcel The Shell With Shoes On has become the biggest little star in web comedy,” former NBC Nightly News anchor Brian Williams said at the time.

The creation resulted in interviews and media appearances, including on the TODAY Show and the Ellen DeGeneres Show. Two books have been written.

Through it all, the former couple held on to the property and found inspiration. They divorced amicably but continued to collaborate on a character they both cared deeply about.

As The New York Times noted, Slate and Camp turned down TV show offers and endorsement deals that would have been easy paydays when they were struggling as entertainers. Instead, the newspaper says they protected Marcel, kept their heads down and spent a decade turning the unlikely viral star into the center of a 90-minute mockumentary.

To the pleasant surprise of attendees, the feature premiered last year at the Telluride Film Festival. Even then, however, much of the public was unaware that their favorite mollusk was about to take them back in time – perhaps to a happier, sweeter place.

Independent entertainment company A24, the same studio behind 2017 Oscar Best Picture “Moonlight,” released the official trailer this week on YouTube – the same platform that made Marcel a global phenomenon. This time, however, the one-eyed shell will appear on the big screen.

Marcel The Shell With Shoes On – the heartwarming movie version – hits theaters on June 24, 2022.

You can watch the trailer below. For 10 Tampa Bay viewers, there will be a familiar face — veteran CBS News reporter Lesley Stahl.

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